What consists of your social media event promotion strategy? Do you even have one in place? Most industries these days are so saturated that a social media strategy for event marketing is an absolute must.
You have to promote your brand, and there’s no better outlet in the modern era than social media for making your brand a household name. If you are hosting an event, you can follow these nine methods for social media event promotion and supercharging your next event.
That said, there are some emerging best practices that can help leaders immediately.
Here are 9 great ways for leaders to use social media:
1. Have conversations.
One of the greatest aspects of social media is the ability to have conversations with people you’re not in the same room with. You can engage people you’ve never met and many you have met. In addition, I find people often share things in writing they’re afraid to share in person. I have some great conversation on social media with leaders and people who attend our church that might not otherwise happen.
2. Ask questions.
I often use questions not just to start conversations, but also to crowdsource message series ideas. I recently asked people to share which aspect of Christian hypocrisy bothers them most. I learned a lot and am using that to shape a message for our current series. Not only does this help you as a leader, but it really helps others to dig into a key subject before you raise it. Engagement fuels interest and helps people personally process key truths. For more info visit SEO Agency in London
3. Discover what other people are doing.
Ever wish you could know more about what’s happening in the lives of people you care about or want to get to know? Social media can help you do that. You just need to listen and read more than you tweet or post. Plus when you track with others, that gives you something to talk about in the next personal conversation you have. And it helps you pray for them.
4. Celebrate a moment in someone else’s life.
One of the best ways to connect with people is to celebrate something that’s going on in their lives. Leaving comments, retweeting key moments or insights, liking photos and generally just being a kind person is a great way to build relationships. You can’t attend every wedding or birthday party, but a ten second like or comment can make someones’ day.
5. Point people to great resources.
There are so many free resources and articles out there. Share some that you think will help your followers and friends. They’ll be grateful you did. As I shared in this post, if you really want to connect with people, helpful wins.
6. Let people see who you really are.
If you’re a leader, people naturally wonder what you’re “really like”. Some leaders share none of that, and that’s a mistake. Some leaders “overshare”, and that’s definitely a mistake. But giving people a glimpse into your life can be a great thing and create an affinity. In particular, unchurched people (in a ministry context) or non-customers (in a business context) want to connect with a person, not just an idea or a corporate image.
7. Inspire people.
For a few years now, I’ve tweeted and facebooked scripture verses that inspired me in my personal Bible Study. Sometimes I worry it’s coming across as preachy, but I’ve received some great feedback on them. In fact, one person told me it’s her Bible reading every day. For SEO Services check changeonslapac.org
While that’s not optimal, at least it’s a start. Lately I’m using the Word Swag App (affiliate link) to place scripture over images on Instagram, Facebook and Twitter (by the way, here are 25 other smartphone apps that are helping me get better as a leader). I get thank you’s every week from people who appreciate the scripture verses. Whatever you do…inspire people. I’ve never met anyone who was over-inspired or over-encouraged.
8. Reply to people with less ‘influence’ than you.
Yep. Just like in kindergarten, there’s a pecking order. Just because you might have a few thousand followers doesn’t mean you should ignore the person with 12. Don’t just suck up to social media stars. Be kind to everyone. That’s all.
9. Remind people why what they do matter.
People need to be reminded why what they do matters. I see Sundays as a chance to thank people who served, invited friends and gave to the mission. Reminding them of why this matters helps so much. When you tie your updates back to the mission “Hey Connexus volunteers thanks for getting up early today! Did you see the baptism today? Thank you for creating a place where this happens.” Is better than “Another awesome Sunday”.