Facebook generated ad revenue of $6.24 billion in the first quarter of 2016. Undoubtedly, there’s money to be made in Digital Marketing. However, the problem is that the industry is young and dynamic so it is difficult to keep up with the latest news and trends.
There are exceptional ways to become a Digital Marketing expert.
Here are few tips to consider:
1. Follow Digital Marketing Experts
Social Media is one of the best platforms to start learning about Digital Marketing. And why not? It is one of the main marketing channels for marketers nowadays.
Find and follow as many digital marketing experts as you can. People like Mark Zuckerberg, Joe Pulizzi, Gary Vaynerchuk, and more who offer inspirational insights into the Digital Marketing world in a way that it is easy to digest.
Who doesn’t like free advice, insights, and opinions? Find best Digital Marketers and follow them!
Listening to podcasts, watching videos, and reading articles from marketing experts will inspire you to take the next step and start exploring formal options. There are so many learning resources available on the internet. You can go for full-fledged Digital Marketing Course, YouTube tutorials, newsletters, blogs and more.
If you go for Online Marketing classes, there will be two additional benefits:
A. Certification portraying your Digital Marketing knowledge
B. Hands-on experience
3. Don’t Forget to Teach Yourself
The world of Digital Marketing is moving in a collaborative direction and the flow of information is smooth and fast. Therefore, if you wish to learn Digital Marketing, you should be open to new things. For more info visit SEO Agency in London
Keep an eye on Digital Marketing and media agencies which constantly release white papers, presentations, eBooks, etc for guidance. Since these are mostly released on social media, it is best to track down these resources.
Talk to people. If you get a chance to spend a day at a digital marketing office, go for it! Make sure you are talking to as many people as possible. It would be extraordinary if you manage to know how people solve their puzzle works.
By connecting with the real world, you will get on a long way. Since many people are exploring digital marketing, therefore, you need to join the discussion and investigate chat forums to find out what people are doing and thinking.
5. Stay Updated with Latest Trends
The best way to become a Digital Marketing expert is to stay updated about industry trends and news.
From changing social media algorithms to the release of futuristic developments, Digital Marketing is a dynamic field. There is an everlasting impact of every trending hashtag, ad unit, and new product in the marketing industry.
Once you know which industry leader to follow, read every Digital Marketing pdf, and talked with those brainy people, make sure you are updated with every possible change.
It will definitely take some time but you will eventually build a network of sources that help you stay updated with the continuous developments. Digital Marketing is exciting and fast, you need to make the most of it.
What Else Can I do to Become a Online Marketing Expert?
Practice makes a man perfect (Here, I mean a Digital Marketer)…
Start it today! All you need is an internet connection, computer, and some amount of money to test with. Apply your concepts in your own mini-project.
Here’s what you can do:
A. Choose a topic of your interest and start blogging about it. What will you have to pay? Well, $50/year for domain and hosting.
B. Learn about SEO and write articles keeping in mind SEO optimization.
C. Install Google Analytics tracking code to know if you are getting some traffic to your blog.
D. Set up an AdWords account and do some keyword research to see what people are searching for in Google. You will get an idea what topic you can blog about.
E. Don’t stop writing relevant articles. Publish them and don’t forget to share it!
F. Start your Facebook page where you can share all your great articles on.
G. Try out Facebook advertising. You can set up your promotion at as low as %$10.
H. Social sharing buttons are a must on your blog site. You can use WordPress plugins for the same. (Good news: these plugins are for free)
I. Also, go for email marketing services. There are services like MailChimp, Aweber and more.
J. You can embed email signup forms in your blogs to collect subscribers.
K. Use your email marketing techniques to promote your Facebook page and vice versa.
L. You can use AdWords to promote your blog. Start with very low CPC bids. You will get free credits so that you can get started with it.
M. Google Adsense is important! Sign up there and use the advertising codes in your blog.
N. Ensure your blog is a mobile friendly blog and you can create mobile ads in AdWords.
You just have to invest an hour or so daily to gain good hands-on experience in Digital Marketing.