Social media has revolutionized the way people use the internet and interact online. As more and more people from across the globe are using social media for connecting with each other, the number of businesses using the social media for marketing and internet advertising is also rising. More than 90 percent of marketing professionals consider social media as one of the best tools for their marketing strategy. However, a large number of online marketers fail to leverage the optimum potential of social media because they use it in the incorrect manner.
Every marketer has made one mistake or the other while trying to promote their brand on social channels. The essence of this article is to bring our attention to those mistakes so that we can learn how not to repeat them in the days to come. Keep reading to find the top 12 mistakes that you must avoid as a marketer while trying to promote your brand on social platform. For Digital Marketing Companies Check Vivid Digital
Here are the 15 common mistakes which most of the online marketers make while using social media for marketing and advertising.
1. Trying Too Much
Have you ever seen one of those people who are just trying to be funny – they go on and on and on with their silly jokes and with every unsuccessful attempt, they’re trying even harder next time. They can be really annoying and spoil your evening, especially when they laugh at their own jokes and don’t understand social cues.
Well, this is not only possible, but it is in fact one of the most widespread social media marketing mistakes people make. Posting lots of content is great, as long as it’s engaging, relevant and most of all – not too much. If you go on about your business offers and prompt clients again and again, you will seem desperate and people will leave you.
2. Boring Content
Speaking of content, posting boring content is another one of those annoying social media marketing mistakes some professionals make. Sure, people would like to get a bonus offer or that sweet 20% off in one of your stores, but if you simply tell them that you have such an offer, they really won’t be impressed. Your content needs to be fresh and engaging. No one likes reading something that reminds them of an obituary.
3. Repeated Posting of Same Content
If you are limiting your social media posts to only a few types of content, then you might not be able to grab the attention of your target audiences. It is vital to share valuable, interesting and engrossing content each time you post on your social media page to make your target users read your posts and ensure the brand success.
4. Not Interacting With Your Followers
Most businesses only use social media for one-sided communication and only share what they have to say. But, if you use social networking websites to listen to your followers, and interact with them by replying to their comments, questions and queries, you will certainly be able to achieve better results and generate quality leads for your business.
5. Not Targeting the Right Market
One of the most underlying principles of marketing is to target the right set of people and the ideal markets in order to achieve measurable results. This principle also implies to social media. Always post content based on what your target users want to read, share and know instead of what you want to post. Develop your social media personas and derive insights about the preferences of your customers & prospects to know what they expect from your brand. For SEO Agency in London visit here
6. Direct Promotion of Businesses or Products
Most of the internet marketers mistakenly consider social media advertising to be same as the direct advertising done using the newspapers or TV commercials. Probably, this is one of the biggest social media marketing mistakes you are making. Social networking sites are an ideal platform to interact with your target audience, and thus you should use social media platforms to educate them about your industry, the products you offer and how they can bring positive results. Today, people make informed decisions and therefore, it is vital to provide them genuine information instead of direct marketing of your products.
7. Not Building Relationships
Social media are primarily focused on building relationships and thus, you should also use it to develop long term relationships with your followers. Make them understand that you care about them, their needs and want to aid them with high quality genuine services. This will make a great impact on the credibility and fellowship of your brand. Consequently, you will be able to achieve patronship for your brand.
8. Absence of Networking
Don’t just focus on yourself while on the social platform. Get to network with other businesses in order to expand your sphere of influence. Mention others and participate in their conversations on the social platforms in order to extend your frontiers.
9. Not Treating Social Media Posts as Headlines
You know how headlines catch attention of readers, that’s how result-oriented social media posts work. So, if you want your target audience to take action following your social media post, you need to catch their attention in an usual manner with your headline kind of posts.
10. Not Engaging Social Media Tools
Social media tools help to boost social media marketing outcome. These tools include analytic tools (to measure your efforts and determine how to re-strategize), tools for finding relevant conversations such as the Hashtagify tool and so on.
11. Not Assessing Your Social Media Efforts
How would you determine what is working and what is not if you do not measure your social media marketing efforts? Use analytic tools to determine what aspects of your social efforts are bringing in the most results and the aspects that are not rewarding so that you can re-design your social media campaign strategy.
12. Inconsistency Across Social Platforms
You need to present a recognizable identity on social platforms in order to become an authority in your niche. Therefore, whether it is your design, content style, value or tone, make it consistent across the social platforms where you participate.
13. Not Posting What the Audience Wants
Too many marketers also commit this mistake of posting what will benefit their brand instead of focusing on what will benefit the audience. When you focus on meeting the audience’s need through your contents, you will ultimately attract them to become your loyalists.
14. Not Engaging
This is one of the biggest mistakes committed by marketers on social media. A lot of businesses are still not concentrating on responding, all they care about is to keep posting and posting. Engaging is the bedrock to success on social media and it starts by kick-starting conversation with your followers or fans.
Have you ever had one of those friends who only calls every once in a while? You like hanging out together but he is somewhat distant because you see each other so rarely. Honestly, the interactions, even if they’re nice, are always kind of awkward.
It’s the same if you’re inconsistent with your SMM. People forget about you and you decide to remind them about yourself? This is not the way to go. If you want to engage and build a relationship, you need to be consistent, post content regularly and engage with the crowd.