There is much written on the internet about how to manage a social media campaign. Listening to your audience and building a rapport with your followers are pretty much truisms by now. However, there is little written about building a social media presence from scratch. Starting a Twitter account or a Facebook fan page for a small business with little notoriety to speak of can be a daunting task. That ‘0 followers’ line is a particularly disheartening thing to see. For Digital Marketing Companies Check Vivid Digital
Here are 7 simple steps to build your social media presence are as follows :
1. Finding Your Audience
Hopefully advertising your social media presence as part of your web design will afford you a certain number of followers from existing customers and supporters, whose presence will filter out into the wider world. But at this stage, you have to find your audience, as they are unlikely to find you. Use directories to find people who would be interested in what your business is selling and start following them. Engage as much as you can with them. The key to this is not to immediately start peddling your wares, but to become part of the community for your niche.
The net result of engaging with the appropriate audience is increased visibility. By engaging in public conversations with members of the appropriate community, other members of that community will notice your existence. Out of curiosity they will look at your profile, and if you’re lucky, they’ll be interested enough to follow you. Once you’ve built up a reasonably sizable following you can begin touting your goods and services – but be careful not to overdo it, a sales social media channel can be an enormous turn-off.
3. Online Fans are More Loyal
You’ve probably heard of the 80/20 rule. The ratio might not be exact for every single business, but the concept holds true. Around 20 percent of your customers account for about 80 percent of your business. The trick lies in finding which 20 percent are the best customers and target your marketing efforts more heavily towards them.
Keep that little informational nugget in your head while we tell you that a recent study from Texas Tech University revealed that brands with the most active social media accounts tended to attract the most loyal customers. By now you should be putting two and two together to conclude that your best bet to grow your business lies in securing the most loyal customers from where they are hanging out – online. For SEO Agency in London visit here
4. Laser-Targeted Advertising
People often complain that social media companies know too much about their platform’s users. You can sit around and wring your hands and worry about the imminent arrival of the Big Brother Police State, or you can take advantage of the dizzying array of metrics offered by a company such as Facebook to target your advertising as never before. Hand those radio, television, and print media salesperson shills their walking papers because they know nothing about their audience compared to Facebook or any other social media platform.
Would you like to target geographic location, education level, purchase history, and even the pages they’ve liked? Don’t try that with your local radio station. Facebook can do it, though. Easy as pie. Social media is the absolute bomb for getting the most out of your advertising budget.
5. Stay Visible
Often the difference between success and failure in business lies in the ability to keep yourself foremost in a customer’s mind when he or she is ready to buy a product or service you sell.
While McDonald’s might spend millions to send you driving in a frothing frenzy towards the golden arches for the latest gourmet burger, you can do the same thing with social media and not spend a penny. But even better than keeping your brand in mind, you’ll have a never-ending opportunity to create incentives for customers to buy from you more frequently. Sending out a daily deal is as simple as stringing a few sentences together and hitting ‘publish.’
6. Web Design
The first, most important thing to do is to make sure that social media channels that the business takes part in are clearly visible on the business website. There are so many businesses out there that have a Twitter account, a Facebook fan page, a Youtube channel etc. but don’t advertise it on their website. If no one knows you’re out there, then how are they going to find you?
7. Give It Time
Building a social media following takes a lot of time and effort. As with anything, make sure the foundations are there and incorporate it into your web design. Not doing this is one of the biggest and most common mistakes that businesses make when embarking on a social media campaign. At first it may seem like you’re getting nowhere, but give it time, persist in making real connections and the followers will begin to build up.