Where To Use Keywords For Search Engine Optimization

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Once you’ve found keywords, the next step is to create or optimize content around them.The best practice is to focus each page of content on a single main keyword, though you should also use LSI keywords throughout your content.Never use the same focus keyword more than once across your site, otherwise you’ll compete with your own content for search rankings, and what would be the point of that?

A good starting point when using keywords for SEO is to identify existing pages that can use some optimization. SEMrush can help with this.Navigate to SEO Toolkit » Organic Research » Positions. Then add your domain name. You’ll see which keywords your pages rank for already.Take note of keywords where you have a ranking between 4 and 10. Those are good optimization candidates, as it likely won’t take much to help you achieve a top 3 ranking. If you recall, that’s where most of the clicks happen.

Once you have your keywords, there are several places to include them. Here are some of the most important ones. For Digital Marketing Company Check Vivid Digital  

1. Page Titles

Page titles describe your page and are the first line of your search results entry. They tell both Google and searchers what your page is about.Sometimes, the page title and the SEO title is the same; but you can also tweak the SEO title for better search ranking with a tool like Yoast SEO.

For best results, place your target keywords at or near the start of your page title. That makes it look more relevant, and ensures it’s visible even on small screens.Note that you never sacrifice readability to keyword placement: content is for people first. That’s so important that we’ll probably mention it again.

2. Meta Descriptions

Meta descriptions show up under the title of a search results entry.They describe the content, and give another way to entice searchers to click. Meta descriptions aren’t a search ranking factor anymore, but they help Google work out if your content is relevant to a search term.

3. Subheadings

The best web content is scannable, because that’s how people read.Subheadings will make them pause, and using keywords here will show readers that your content is relevant to what they were searching for. In other words, it tells your visitors they’ve come to the right place.Keywords in subheadings also help Google understand what your content is about, and you can use LSI keywords here as well.

4. Content

As mentioned earlier, using keywords and LSI variations in content can help with search ranking. But it’s worth knowing that getting it wrong can hurt your search ranking.What do we mean by wrong? One practice you must avoid is keyword stuffing, which is overusing the same keyword in a bid to artificially inflate rankings. Here’s how that could look:We’ve got to tell you, Google HATES this.

So, how do you get it right? Here’s where you use keywords for best effect in content:

A. In the first few sentences or first paragraph

B. Throughout the content, varying the form as shown below

Write for people first, and you can’t go wrong with Google.

How To Optimize Content For Answer Boxes

One thing you can’t ignore when optimizing content is answer boxes, which look like this:

Write for people first, and you can’t go wrong with Google. SEO Agency in Hyderabad visit For SEO Agency in London visit here

How To Optimize Content For Answer Boxes

One thing you can’t ignore when optimizing content is answer boxes, which look like this:That’s because these appear at the top of search results to give immediate answers to searchers’ questions. Some people call this “position zero”.

This is a great place for your content to be, especially if your answer box makes people want to click through.

Google generates these automatically from content, but you can stack the odds in your favor by:

A. Responding to questions

B. Including questions as headings

C. Creating relevant, factually correct answers of the right length (approximately 29 words according to Backlink research)

D. Including lists or tables in your answer

E. Providing content for keywords that already have answer boxes

And of course, in all these cases, you’ll use some of the keywords from your research.

5. Images

Images are indexed, too, which means they’re a good place to use keywords. Ideally, you should optimize:

A. The image file name, including a descriptive keyword where appropriate

B. The alt text, which describes the image, and helps with accessibility

C. The caption, if you use one

6. URLs

Your URL can help guide people and Google to what your page is about, so it’s a good place to include keywords. BUT avoid keyword stuffing your URL like the example below from Moz:Instead, just make it descriptive, like this example from our site:Check out our guide to using keywords for SEO and our on-page SEO checklist for more help with this.

7. Links

As we mentioned earlier, links are one of the top SEO ranking factors. The important thing to know about using keywords for SEO is that you should vary anchor text keywords for both internal and inbound links. (Anchor text is the words that form a link, often underlined in blue.)

For example, if you’re running a guest blogging campaign across multiple sites, don’t use identical anchor text for every bio. That’s a red flag for Google. Instead, vary the bio. Another version of the bio below could use the author’s name as anchor text instead of the word “website”:You can also use keywords in social media, which we’ll look at in a later section, and for external directory and business listings.

Local SEO

If you’re targeting a particular locality, then it’s a good idea to tackle local SEO. This is also important when optimizing for mobile.

You can quickly discover how your site looks in local search by searching in an incognito window and seeing what comes up. Including real business information is an SEO ranking factor, so you’ll want to see:

A. The name, address, and phone number of your business

B. A business listing, such as Google My Business

C. Your search ranking for your target local keywords

D. Reviews of your business.

Two tools to help with local SEO are BrightLocal (for rankings) and MozLocal (for local search optimization).

Until now, we’ve been focusing on starting from scratch with SEO, but if you have an existing site, it’s also important to make sure it’s compliant with the latest SEO guidelines. To figure that out, you’ll need to do an SEO audit. We show you how in the next section.

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