“Social Media Analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or ‘likes’ to develop an in-depth idea of the social consumer.”This is a pretty apt description, though we’d like to clarify that “social media sites” encompasses not just Facebook, Twitter, and the like, but forums and review sites as well as blogs and news outlets.Just as buzzwords lose meaning over time, many brands lose sight of the value of Social Analytics because at first glance social data comes with a lot of noise. Nobody has time to sort through results that include spam, bots, and trolls to get to the good stuff.When you have state of the art tools, however, Social Analytics becomes a treasure trove of consumer insights you can’t find anywhere else. Building on that, we’d extend the definition above to say Social Analytics is a collection of data unearthed via multiple techniques from multiple sources versus a single tool in and of itself. For SEO Company in London visit Vivid SEO
Here is why it is important to measure your social media efforts are as follows :
Manage your time more effectively –
As business owners and operators, you have many important things to do. You need to run your business, not worry about micromanaging the social media. This is why using data from analytics, you can manage your time effectively working on the things that give you results and cutting out the things that are not worth the time. Social media marketing does not have to be hit-and-miss. You will waste a lot of valuable time just throwing things at the wall to see what sticks. Instead, go into it with a plan, track your results and tweak accordingly.
Track your progress –
When you use social media analytics, it also gives you the opportunity to track your progress more in-depth. In addition to knowing what works and what doesn’t, it gives you the opportunity to see how your engagement, impressions, and other stats are changing over time. This allows you to formulate an ROI of your efforts in different areas. How are your ads working for you? How does your content stack up for engagement? Are your conversions increasing?
Know what works and what doesn’t –
One of the most important functions of social media analytics is that they show you what you are doing right. Content is important and so is your engagement. Stats and data show you what content is generating what kind of engagement. It’s all there in the numbers and it helps you to verify and quantify your efforts.
Of course, it’s not just about making friends or engaging your audience – though those are important marketing endeavors. The insights found through Social Media Analytics can power every part of brand operations. For Digital Marketing Agency Check here
Here are some examples of Social media analytics are as follows :
Maximize Product Launches
Ugg for Men made the most of their newest line by gifting some slippers to the right influencers, reaching more than 3 million consumers.
Boost Campaign Performance
Also smartly using influencers, iHeartRadio generated huge engagement for the iHeartRadio Awards and nominated artists.
Improve Crisis Management
James Madison University uses Social Monitoring to understand public misperception and gauge when, if, and how to respond to potential crises – among other things!
Increase Customer Acquisition
By delivering what they know their audience wants, Activision has seen their brand grow. Their Overwatch League netted more than 10M views in its first week, and more than 200K per session.
Protect Brand Health
By offering the type of meaty stories they know their readers love, GQ rode out a negative spike in sentiment to stay high on the top Media and Entertainment brands list.
Lower Customer Care Costs
The Westin circumvented fitness amenity complaints by answering consumer “wishes.” They provided “well-being” experts to guide their fitness experiences while staying at the hotel, and also signed a deal with Pelaton to offer virtual group cycling to their guests.
To learn more about this and other ways we can help boost your business, contact us today.
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